8 Apparel’s Quality Promise

Quality clothing you can rely on

Are you looking for a complete athleisure range that provides style without sacrificing comfort? 8 Apparel is a premium quality athleisure brand that strives to bring its customers the most comfortable garments available on the market. Read on for more reasons why 8 Apparel can’t be beaten on quality.

Simply the best

8 Apparel is a forward-thinking athleisure brand that strives to make you look and feel great. No one walks out confident in badly fitting, poor quality clothes that makes them feel uncomfortable, and we get that.

Our athleisure range is composed using the best possible blend of quality fabrics, including responsibly sourced cotton, polyester, spandex, visco, polypropylene and modal. Breathable, lightweight and stretchy, our range is expertly woven and cut into a European silhouette that allows you to move freely and comfortably without compromising on style.

British-made

Made by designers, pattern cutters and seamstresses with over 30 years experience in their respective industries, our top-end products are created by skilled workers who know exactly what it takes to create clothing that offers maximum comfort. That’s why 8 Apparel athleisure allows you to feel as great as you look. Impressively, our clothing range is a 100% handmade range in the UK, ensuring premium standards.

We believe that British is best when it comes to quality clothing. That’s why the manufacturing process of our items never leaves Blighty’s soil. From the master fabric weavers in London and stockists in Hertfordshire to the supply chain in Norfolk, 8 Apparel really is British through and through.

Instagram Competition Terms & Conditions

1. The promoter is: 8 Retail Consulting Ltd T/A 8 Apparel (company no: 10718753) whose registered office is at 8 Retail Consulting Ltd, 12 Church Street, Cromer, Norfolk, NR27 9ER.

2. The competition is open to people worldwide aged 18 years or over except employees of 8 Retail Consulting and their close relatives and anyone otherwise connected with the organisation or judging of the competition.

3. There is no entry fee and no purchase necessary to enter this competition.

4. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.

5. The competition will be run on Instagram only. Entrants cannot enter via another social media platform.

6. Only one entry will be accepted per person. Multiple entries from the same person will be disqualified.

7. Closing date for entry will be 30th September. After this date no further entries to the competition will be permitted.

8. No responsibility can be accepted for entries not received for whatever reason.

9. The rules of the competition and how to enter are as follows:

Step 1: Like our page
Step 2: Like the post
Step 3: Tag somebody who you think would like our brand and explain the reason why you’d love to win!

10. The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.

11. The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.

12. The prize is as follows:
The prize is as stated and no cash or other alternatives will be offered. The prize is not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.

13. Winners will be chosen at random by an independent adjudicator appointed by the Promoter.

14. The winner will be notified by DM on Instagram within 28 days of the closing date. If the winner cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

15. The promoter will notify the winner when and how the prize can be collected / is given.

16. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
17. The competition and these terms and conditions will be governed by [English] law and any disputes will be subject to the exclusive jurisdiction of the courts of [England].

18. The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.

19. The winner’s name will be available 28 days after closing date by emailing the following address: info@8apparel.co.uk

20. Entry into the competition will be deemed as acceptance of these terms and conditions.

21. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or any other Social Network. You are providing your information to 8 Retail Consulting T/A 8 Apparel and not to any other party. The information provided will be used in conjunction with the following Privacy Policy found at https://8apparel.co.uk/privacy/.

Behind 8 Apparel

Take responsibility with 8 Apparel

Too often retailers focus on giving consumers what they want, without taking the welfare of their overseas workers into consideration. As consumers become more aware of the detrimental repercussions of fashion, more are looking for a way to shop ethically.

If you want to shop for athleisure that doesn’t endorse child labour, sweatshops and unfair wages, you can. Read on to find out more about 8 Apparel’s responsible retailing mission.

A change for the better

When was the last time you bought clothing from the UK? Although lots of suppliers are looking for ways to bring their production closer to home, there’s not many out there which operate entirely on British soil.

8 Apparel is a passion project that strives to see retail done right. When you shop with us, you can rest assured that everything–from the materials we use to the seamstresses who manipulate them–are sourced and treated responsibly. Operating in London, Hertfordshire and Norfolk, our clothing doesn’t have to travel far to get to your wardrobe.

Responsible production

The people

From start to finish, our athleisure range is manufactured within Britain according to UK manufacturing and employment laws.

The creative designers to the skilled pattern cutters, you can be sure that your athleisure has been made under safe conditions by people who are paid fairly for their expertise and time.

Creating jobs for quality manufacturers living in the UK and adding to the national economy, 8 Apparel is a brand committed to employee welfare that you can buy into.

The product

Our products are handmade by carefully selected professionals in Britain. From material sourcing to manufacture process, we always aim to make ethically responsible choices.

As the only athleisure brand bringing customers products manufactured entirely in the UK, we are proud of where our clothing comes from and you can be too.

Because our employees are treated fairly and share our vision and passion, the manufacture skills are unrivaled. What’s more, our fabric is premium quality and responsibly sourced. Composed of woven fibres including cotton, polyester, visco, spandex and modal, our athleisure is the most comfortable on the market.

The packaging

Our packaging matches the ethical roots of our athleisure. We’re proud to say that our packaging is 100% plastic-free, providing you with a clothing range that is as ethically responsible as possible.

Instead of plastic wrappers which add to landfill waste and harm the environment for years on end, we use boxes and tissue paper to wrap and pack our products. Not only are these recyclable, they’re also biodegradable!

Eco 8

Athleisure that cares

Consumer awareness is at an all time high. With stories in the press publicising the mark fashion leaves on the world, more people than ever want to know where their purchases come from, who made them and what they’re made of.

In this blog post we explain how we make sure our clothing is as eco-friendly as possible, from its production methods to the materials used to make each garment.

Low carbon footprint

We strive to minimise our effect on the planet wherever possible. From keeping the supply chain within East Anglia to finding ways to taking an environmentally conscious approach to our manufacturing choices, our aim is to keep 8 Apparel’s carbon footprint as small as possible, so we can retail responsibly.

The fashion industry is accountable for 5% of all man-made greenhouse gas emissions. Much of this comes from the way clothing is manufactured and transported around the world.

In an era with a high demand for fashion, choosing to shop with brands that operate exclusively within Britain is a simple yet effective way to do your bit for the environment and shop sustainably.

Plastic-free

Plastic pollution is a shocking threat to the environment and the animals that live in it. It’s estimated that 12 million tonnes of plastic enters the ocean each year.

Plastic is cheap and fast to produce, making it a popular choice for fashion brands’ packaging. However, the damage that this material has on our environment hugely outweighs its assets.

8 Apparel cares about sustainability and is proud to support plastic free packaging for all our products. The boxes we use to ship our products and the tissue paper we use to wrap each item is 100% recyclable and biodegradable.

Responsible sourcing

With the fast fashion trend of the millennial population comes an increased need for clothing materials. As one of the most popular choices among manufactures, cotton is in high demand.

Although cotton is a natural, biodegradable fiber, it requires a large amount of water to grow. On average, it takes 20,000 litres of water to produce a single t-shirt, which drastically reduces water supplies for towns, villages and even entire countries.

Aside from the fact that cotton sourcing is often unsustainable, it’s an overt truth that child labour is rife in cotton harvesting. With consumer awareness better than ever, fashion retailers are being forced to find an alternative.

At 8 Apparel there’s no need for change. From sourcing right through to the production line, we make choices that offer the best option for the environment.

From the responsibly sourced blend of cotton, polyester, spandex, visco, modal and polypropylene that make up our products, to the biodegradable packaging we use to ship them, you can rest assured that 8 Apparel is environmentally conscious.

Inclusive Athleisure

8 Apparel Athleisure

8 Apparel gets it. Clothing that makes you look good leaves you feeling great. Until now, the athleisure market has only targeted the stereotypical gym goer, leaving those who don’t conform to this type wanting quality, comfortable clothing they can feel confident in with little to no options.

That’s where 8 Apparel is different. Our clothing is more than just gymwear. Our athleisure can be worn by a city lawyer or a stay-at-home mum. Whatever your background, 8 Apparel is made for you.

#UBU®

As the passion project of retail veteran Stephen Balmer-Walters, who has over 30 years of experience giving consumers the products they want, 8 Apparel is invested in producing inclusive clothing for every consumer.

8 Apparel operates by the #UBU® ethos, believing that clothing which boasts quality, style and a low carbon footprint is the platform that brings out your true personality and encourages you to be you, whoever that is.

Whatever your size, age, style or demands, 8 Apparel’s athleisure offers inclusive tops, bottoms and outerwear suitable for all.

Inclusive style

Everyone’s unique. 8 Apparel is a 100% British brand that understands this. That’s why we work by the philosophy that clothing should let #UBU®. Our athleisure range offers modern style with optimum performance that can be worn by anyone.

If you want tasteful, timeless athleisure garments made of cutting-edge fabric that become part of who you are and lets #UBU®, join the 8 Apparel community today.

 

Why Choose 8 Apparel

8 Apparel is the athleisure brand that lets #UBU®, whatever your background.

As the passion project of retail veteran Stephen Balmer-Walters, who has over 30 years of experience in gauging exactly what the consumer wants from a product, 8 Apparel is about producing the top quality clothing you will want to wear.

We believe that how you dress can impact how you feel, and that this can influence how you carry yourself on the outside.

Quality

Feeling good in what you wear is all about having confidence in your clothing’s quality. That’s why we only use high-grade, cutting-edge fabrics and produce all our clothing using British manufacturers, from pattern cutters to printers.

All our athleisure is manufactured, from design to production, in the UK, boosting the local economy and producing high-calibre products that are proud to be British.

Inclusivity

Great athleisure can be worn by anyone, with the #UBU® ethos of the brand a constant reminder that the clothing is what you make it.

All our tops, bottoms and outerwear are made using the best fabrics available on the market and are manufactured exclusively within the UK, keeping our ethical conscience high and our carbon footprint low.

Style

How you look on the outside can transform the way you feel on the inside. Too often, athleisure is designed with the gym goer in mind, discluding the high portion of the population who want flexible, athleisure clothing that suits their body and their needs.

That’s where we’re different— 8 Apparel is designed for you, whoever “you” is.

We produce timeless, yet modern styles suitable for everything from commuting to work to catching a flight. So, whatever your day has in store, face it with 8 Apparel: the athleisure brand that lets #UBU®.

British-Made Athleisure

Want to make ethically conscious fashion choices which offer premium quality, look and feel?

At 8 Apparel, we get that you want clothing that lets #UBU®, from the way it makes you look to the way it makes you feel.

8 Apparel is the British born project of retail expert Stephen Balmer-Walters. Having worked in fashion since the 1980’s, and in retail for the last 30 years, Stephen knows that consumers want British products made with top-of-the-range materials by skilled craftspeople.

After years of helping other UK brands perfect their products, Stephen saw a gap in the market for unique British-made athleisure that could be worn by anyone, for any occasion. Consequently, 8 Apparel was born.

Exclusive UK production

If you want a home-grown brand which offers quality you can rely on, 8 Apparel athleisure is exclusively British, from design to conception. From initial planning to pattern cutting and printing, every step of the manufacturing process is completed in the UK by skilled professionals.

Because our athleisure range is produced nationally from start to finish, our brand supports the local economy and has a low carbon footprint.

British quality, as standard

8 Apparel is an athleisure name you can rely on. We’re British through and through, and so is our quality. Our range offers more than just tasteful style that makes you look great. 8 Apparel offers a finesse that comes from premium British quality, ensuring you feel as good as you look.

We only use the best, cutting-edge fabrics available on the market to ensure you feel comfortable in your athleisure, whether you’re tackling the housework head-on or are on the daily commute to the office.

Whatever your reason, if you’re looking for an ethically sustainable British brand that you can wear with confidence, choose 8 Apparel: athleisure that lets #UBU®.

Why Athleisure Is The Perfect Trend For 2019

With the word athleisure officially added to the dictionary in 2016, it’s safe to say it’s become a real trend of the fashion world- and it is without a doubt a trend that’s here for the long run.

The idea of athleisure is simple: sports + leisure = athleisure. Essentially, athleisure is a glorified lovechild.

With retail fighting to survive in 2015, many were shocked by the 12% rise in athleisure purchases that same year. Inevitably, this market growth has meant that hundreds of brands have jumped on the bandwagon and are now producing their own athleisure collections.

With this, in 2019 there has become a larger variety of styles and prices available than ever before. And now, it’s not just athleisure itself that’s a trend, but there are now particular types, styles and brands of ‘trendy’ athleisure.

In this blog post, we take a look at the growing world that is athleisure, and discuss what the trends will be in 2019.

Leggings…with everything

One of the most popular athleisure pieces since the trend has taken off is leggings (aka the holy grail of active-wear fashion). Women, in particular, can’t seem to get enough of the stretchable skin-tight legwear. Whether you walk into your local primark or stare through the window of Burberry, you’re likely to catch sight of numerous variations of this clothing type.

Patterned, coloured, fluffy (and all of these things combined) you name it, leggings have done it. This athleisure trend has taken off, and consumers can’t get enough of it. With online influencers working in collaboration with popular sport apparel companies such as Gymshark, it’s not surprising that almost every 20-something Instagram addict has followed suit and bought a pair…or five.

However, the influx of leggings in high street stores means that it’s not just “trendy young people” who are opting for this comfortable restriction-free option. Due to their hugely versatile wearability (you really can pair leggings with anything and everything), consumers of all ages are immersing themselves into the athleisure hype without even knowing it.

Socks on show!

Since when did it become cool to have your socks on show? Well, probably since retailers started selling cool socks. With celebrities like Gigi Hadid opting to pair luxury sport socks with their high-fashion outfits, it’s no surprise that Business of Fashion is calling socks ‘fashions new secret weapon’.

Co-ords

Matching tracksuits were once considered cringy, but consider worrying about what jumper you pair with what trousers a thing of the past! Coordinating athleisure is the new in-thing, with fashionistas like Hailey Bieber promoting athleisure with campaigns for top brands like Adidas flooding her insta feed. Top models are showing that matching is cool, and now that this is officially a ‘thing’, consumers can’t get enough of it.

Vintage is ‘in’

With young high-fashion starlets like Kendall Jenner leading the way in terms of athleisure style, it’s no shock that we are seeing a return to its 1970’s roots. Luxury labels who’s branding hasn’t changed much since their birth, such as Gucci, are leading the way with vintage athleisure clothing. This has transpired into more affordable branding, such as reebok, who have re-launched a trainer style based on their original sports shoe design.

In summary, it’s fair to say that athleisure isn’t going anywhere (but up) anytime soon. The wearability of the clothing, along with its practical and comfortable nature means that it is targeting all sorts of consumer types.

As time goes on, we can be sure that athleisure will continue to accommodate the trends being set by big social media influences and celebs. At the moment, that means vintage and co-ords, but really, the sky’s the limit in terms of the future crazes. All we can say for sure is that you should watch this space!

How To Take Care Of My Activewear

Activewear can work wonders in helping to boost your confidence and make sure that you’re always performing at your best. You could even go as far as to say that it looks after you. The least you can do in return is take proper care of it.

Nowadays, we don’t just sport activewear to work out, it’s a staple part of our wardrobe that we wear all day long. So, now more than ever, it’s important to care for our sportswear in the right way- and that’s the same whether you’re a high performing athlete or just love wearing comfy gym clothes! Besides, by continuing to look after your activewear clothing appropriately, you’re extending its lifespan and saving yourself valuable cash.

If you want to take care of your activewear, but don’t know where to start, then look no further! In this blog post, we outline the ways that you can take better care of your active clothing.

Avoid laundry bleaches and fabric softeners

Activewear is known for its bright colours, so you really don’t want to take any action that’s going to drain your fave leggings of their electric blue colour like the treadmill drains you of the will to live…right? In that case, if you’re using bleach and fabric softener to wash your gym wear, you need to stop. Right. Now.

Bleach is a really harsh chemical, and although it’s great for getting some white clothing stain-free, it’s not the right option when it comes to washing activewear. Not only will it take the brightness out of your clothes, but its harshness also means that it can break down the fibres which make up the clothing itself.

Equally, there’s no need to use fabric softener when washing your workout gear. Good quality activewear is soft enough as it is- adding a bit of softener to you washing machine won’t really make much of a difference. In fact, like bleach, fabric softener is also proven to break down the elastic fibres in clothing, meaning that your sports wear could end up losing its stretch and becoming less than ideal in helping you to perform at your best.

Keep it cool

When washing your sportswear, it’s just as important to have your machine on the right setting as it is to control what detergents you’re adding. You should always wash activewear on a cold cycle. This prevents both colour bleeding and reduces the risk of your clothes shrinking into something more suited to a child- cropped tops really aren’t what you’re going for if you’re a self-confessed ‘gym lad’.

Hang Dry

There’s only one kind of spinning your gym wear should experience- and that’s the class you take at your local gym every Wednesday morning. What we mean is you really shouldn’t spin your activewear or put it anywhere near the tumble dryer.

The rigorous process of forcefully extracting water from your washed gym wear can break down the fabric, and also cause it to lose its shape. The good thing about activewear is that, by design, it’s fast drying. So, by ditching the dryer, you aren’t drastically slowing down the drying process.

Hand Wash

The best thing you can possibly do for your activewear is wash it by hand. This may seem like a lot of effort, but trust me, it’s worth it. Besides, think of the money you’ll save! Washing clothes by hand is far more delicate than any cycle on your washing machine, and it does just as good a job. By freshening up your sportswear by hand, you’ll vastly increase its lifespan and maintain its quality for as long as possible.

Wash ASAP

Our activewear goes through a lot, and if you’re really pushing yourself, it’s likely to get kinda gross, kinda quickly. Activewear is designed with this in mind though, and getting sweaty won’t deteriorate your clothing per se- it’s not washing it afterwards that will.

If you leave your dirty activewear festering in the bottom of your gym bag, you aren’t doing it any favours. Bacteria and sweat on your clothes can in fact cause their deterioration. For this reason, it’s worth washing them as soon as possible, so that the material is always kept as smooth as possible.

These changes are easy to implement into the care routine for your gym clothing, and if anything, they’re easier and less costly than what you’re currently doing. So, what’re you waiting for? Go give your activewear a bit of long awaited TLC!