Our Story

8 Apparel is a British lifestyle and leisurewear brand born out of the desire to see retail done well. We care about celebrating the wearer’s individuality and supporting British businesses right the way through our production line.

Our journey began in 2019, when founder and CEO Stephen Balmer-Walters, who has worked with some of the UK’s biggest retailers, decided to take his passion for quality clothing that inspires to the next level. 8 Apparel is built around the #UBU® philosophy (pronounced “you-be-you”), breaking the mold that athleisure is only for one type of person.

#UBU® reminds people that 8 Apparel is for everyone, no matter what their story is.

Behind the scenes, our clothing is designed and manufactured in the UK, supporting local artists, garment technologists, pattern cutters and more. This means a guaranteed ethical production line and reduced carbon footprint.